top of page

CUSTOMER INNOVATION

FROM CONSUMING TO CONNECTING
THROUGH ANA-SOCIAL INTERACTION DESIGN
ANA-SOCIAL

Ana-Social is short for Analogue Social Interaction, and it describes the face-to-face social interaction process. In today's digital social media focussed world, Ana-Social is the new (old) social and, with the aid of digital tools, brings people together in real life for positive affective change.

PROJECTS

Bleading aims to be leading the world in concepts that focus on bringing Ana-Social innovation to life through the help of Social Catalysts.  Projects such as Buffs and Shtotes exemplify this. 

 

SERVICES

Bleading offers Innovation and Service Design consulting with a focus on Ana-Social concepts that can be piloted and tested in a short to medium time frame. The process is based on qualitative consumer insight research methods and collaborative processes to achieve the best outcomes. 

ABOUT ME

Peter Stepman is the face behind Bleading. He is an Ana-Social Technologist with a wide range of experience working with multinationals like Warner Bros., Nokia and Siemens and start-up technology firms. Peter has also worked in higher education as a researcher and lecturer in Marketing, Strategy & Planning, Innovation and Service Design. 

With Bleading, Peter is consulting as a Service Designer and Researcher focused on Customer Innovation through Social Catalysts that facilitate Ana-Social interaction.

CONTACT ME

Join the Bleading mailing list!

I'll update you on new Bleading Projects and Info...

contact
bottom of page