FROM CONSUMING TO CONNECTING
THROUGH ANA-SOCIAL INTERACTION DESIGN
Ana-Social is short for Analogue Social Interaction, and it describes the face-to-face social interaction process. In today's digital social media focussed world, Ana-Social is the new (old) social and, with the aid of digital tools, brings people together in real life for positive affective change.
Peter Stepman is the face behind Bleading. He is an Ana-Social Technologist with a wide range of experience working with multinationals like Warner Bros., Nokia and Siemens and start-up technology firms. Peter has also worked in higher education as a researcher and lecturer in Marketing, Strategy & Planning, Innovation and Service Design.
With Bleading, Peter is consulting as a Service Designer and Researcher focused on Customer Innovation through Social Catalysts that facilitate Ana-Social interaction.